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All You Need To Know About Influencer Marketing Many believe that influencer marketing is just a new marketing concept, which is totally the opposite. If you can work with the right people engaged and make them talk about your brand and products, you can expand your customer portfolio while increasing your sales revenue. As a matter of fact, this is exactly the concept of influencer marketing, it just happens that not many are used to this until when social media becomes so popular. Today, there’s no need to use a megaphone just to make company announcements regarding marketing. It is due to the reason that social media marketing has absorbed the tried and tested method of word of mouth marketing and improving it by making it immediate and international at the same time. Being able to build relationship with online influencers can create a powerful impact by using various social media platforms such as Google+, Pinterest, Twitter, Facebook and so on. Influencer marketing can also give the chance to tap into the trusted consumer network but the real question here is, how a business would be able to make the most of returns on their investment on influencer marketing.
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Number 1. Find influencers inside and outside your sphere – as a basic example, it is essential for marketers at furniture manufacturing firm to check out a few fashion blogs, DIY blogs, interior design blogs and even some construction blogs to find discussion overlaps. Yes, what you want is the big fish in the game but you also need the up and coming audience that needs to be the first to pioneer a topic or a cool idea.
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If possible, avoid targeting those with massive networks instead, focus on the ones with smaller networks as they tend to have bigger influence on their audience. Number 2. Reward your influencers – everyone wants to have the red carpet treatment and this is not different. Basically, this is a strategy used in order to reward and recognize strong players that’s in your social media circles. Maybe, they have gotten the first shot of new product offering or exclusive new content. It is actually enough to give them free demo of your service or product. You might also want to hear their feedback regarding new products before they’re rolled out nationally. Also, you can have your influencer to re-tweet, repost and like products and posts for bigger and wider social media blitz. Number 3. Make it personal – when doing influencer marketing campaigns, there should be a personal connection between you and the influencer. For this reason, try having an engagement with them in their world or on their terms and not make it all about your brand and product, it is well appreciated by them as well to give special credits.