Benefits of Using Social Media for the Automotive Industry
Today, there have been a lot of changes in the way people communicate. When the internet was introduced in our lives, social media has become a great part of human communication. The use of social media has grown considerably to all industries including the automotive industry.
The aim of automotive social media, which is an auto dealership’s marketing strategy is to see more cars and gain more profit. Since businesses find social media sites helpful, including the popular ones like facebook, twitter, instagram, and YouTube, it is important that they have their own social media accounts. You can reserve your brand, advertise and communicate with your potential customers, making your business more accessible to people. Customers usually give their feedback on these social media sites. If customers are saying negative things, then you have the chance to respond and clarify.
Automotive social media is now being used by many popular brands. This is not where their marketing dollars are going. In their social media accounts and campaigns, thousands of videos have already been posted, thousands of tweets and social media impressions.
Their social media campaigns have led a lot of people to watch their YouTube videos, read twitter messages and check out their latest brand through instaram photos and people have asked to be included in their notifications and updates. So now these auto dealership s are using social media to advertise their products.
Many auto dealerships use twitter to make their announcements, advertisements, trivia, sales and discounts for their customers. Popular brands are now using twitter and other social media to promote their new brands. Social media sites are also used to promote new brands like giving a competition to potential customers by having the brand new model as the prize of the competition. Those who wished to join he competition were asked to write a tweet using the correct hashtag, and the more tweets you write , the more chances of winning the car. With this strategy the company has made good use of social media to attract many customers.
facebook provides any business to start their own fan page and build it up in your local community to get enough likes to be known to your customers. By posting ads and photos many people will notice and be interested in your ads and promotions.
Posting YouTube videos is another way that the automotive business can communicate and attract the curiosity of their potential customer. In YouTube, posting videos is free and a lot better way to advertise compared to TV and radio advertising. You can also use Instagram for free and here the photos of your latest car models can be posted for customers and interested people can see and like.